Paragon Customer Communications announces rebrand to Paragon
Today, we announced that we have rebranded from Paragon Customer Communications to Paragon. This new go-to-market strategy recognises our significant growth and diversification, and better positions us to meet the needs of our diverse range of clients.
We have evolved from our heritage in the printing sector, and the new Paragon brand and structure will enable our business to better represent our current offerings. This decision was made following consultations with clients and stakeholders across the four regions we operate in: Belgium and the Netherlands; DACH and CEE; Western Europe; and the UK, Ireland and Luxembourg.
The rebrand to Paragon will include a reorganisation of our company to reflect the full breadth of business-critical services we offer to clients, by defining seven distinct business lines. By drawing out these areas, Paragon will give a firmer identity to our people and better explain what each line of business does for our clients. Those business lines are: Consulting and Agency; Customer Communications; Lead Supply; Supply Chain Management; Business Process Outsourcing; Workplace Solutions; and Print Solutions.